On November 6, the fan group We Are Mass Effect posted a picture of a mobile billboard outside Electronic Arts’ Redwood City headquarters. The display carried its Save Mass Effect message a day before N7 Day, when fans traditionally celebrate the science-fiction series. The organizers posted the photo and a request for pictures from people nearby.
What the organizers planned for Redwood City
Organizers Ariel Aguilar and Mer worked with creator Kala Elizabeth to arrange the truck, according to Kotaku’s reporting from November 6. Mer described a four-hour route around the campus. The group asked anyone taking photographs to stay off EA property. The post documents the truck’s arrival. The four hours were the planned duration.
View the organizers’ original post on X
Why fans chose N7 Day
This year, fans used the annual celebration to ask for a future for the franchise after BioWare’s closure. GamesBeat’s N7 Day report also documented players returning to the games together. The campaign records what fans are asking EA to do. A decision about a new project would have to come from the publisher.
For context on how ownership changes have affected other developers, ActivePlayer examined a census of 362 acquired game studios.
